Expansion into the rest of Africa, where our presence in eight African countries, already bears testimony to CBH executing on this strategy.
A consumer centric approach in South Africa, where we aim to target the right market segments and customers with the right product, in order to achieve sustainable and consistent demand via strong brands.
As amplified in our vision, CBH aspires to be the best poultry and animal feed company in Africa. A focused investment in assets, systems, financial controls, total quality and most importantly, an investment in people, who we nurture, develop and see as our biggest asset – are key to us realising this goal.
Our customers and consumers will remain at the heart of everything we do.